Establish
an Open Blockchain Based Platform for Television Ecosystems
Token
for Television
TV-TWO
Teams
Summary of business plan
The current television
ecosystem is broken. TV networks around the world are abusing their market
power as gatekeepers to raise advertiser prices, lower payouts to creators and
increase subscription fees for consumers. They actively hinder innovations in content
delivery and advertising technology in sequence to maintain their oligopolistic
position and profitability.
Many qualified consumers are
frustrated by the state of television broadcasts. They enjoy slim properties
Fixed program schedules, but want to see more premium content personalized to
see their patterns and interests. At the same time, technology giants like
Google, Facebook, Amazon and Netflix are looking to build their walled garden
television ecosystem, wanting to gain more power through data and consumer
access. TV-TWO offers a solution to the community as an Open Platform For those
curious to cut the cord. These include:
Ø First, an app for Connected
TV that blends traditional television with personal video streams that offer
premium content with no subscription fees.
Ø Video streams can always be
opened with just one click of a button. Second, Token for Television (TTV), an
ERC20 token that regulates value exchanges between consumers, content providers
and advertisers. We propose a new ecosystem, where the safe nature of the
Ethereal blockade is not possible so that market participants interact directly
without having to rely on intermediaries.
Ø Consumers can watch a
curated video when receiving TTV for selected sponsored messages from advertisers
Content creators are judged by TTV users for their quality of production. Token
for Television will be offered to the community in the crowd. We will use new
and better standards.
Ø Offers Interactive Coin as
proposed by Jason Teutsch and Vitalik Buterin in Jakarta to ensure a fairer and
more transparent appointment process. TTV crowdsale is highly relevant for
advertisers looking for a large sponsored range on the Big Screen. The Utility
Network Expansion Mechanism is attached to the model. Since no additional coins
will be issued after the Interactive Coin Offer and each token has the right to
display ads to a TVTWO section that remains the user base, every consumer who
comes to the platform increases the usability of the token.
TV-TWO offers ordinary consumers of television
broadcasts an easy way to transition into the world with a personal video
stream
TV-TWO Smart TV App
While watching television
broadcast via TWO-TV, users can start streaming private videos that offer
premium content without subscription. Streaming video acts as an additional
channel and can be unlocked by pressing Enter on the remote control. Based on
behavioral flow, TV linear preferences, surveys and other data, supervised
learning algorithms choose appropriate videos from a wide selection of high
quality content with existing video categories: Movies, Music, News and
Politics, Travel and Nature, Food and Drink, Fashion and Beauty, Sports, Cars,
Technology, Gaming, and Education
Overview
This paper will review the current state of broadcast television and propose TV-TWO,
a blockchain-based Open Platform that helps to decentralize the TV ecosystem in order
to spread the oligopolistic surplus of TV networks among Consumers, Content Creators,
and Advertisers.
A. Value Proposition
TV-TWO will bring the digital age to millions of living rooms around the world. We are
offer the community:
B. Consumers
C. Content Providers
D. Advertisers
TV networks and broadcasters exploit their position as middlemen
We encourage direct interactions between consumers, content providers and advertisers
Overview
This paper will review the current state of broadcast television and propose TV-TWO,
a blockchain-based Open Platform that helps to decentralize the TV ecosystem in order
to spread the oligopolistic surplus of TV networks among Consumers, Content Creators,
and Advertisers.
A. Value Proposition
TV-TWO will bring the digital age to millions of living rooms around the world. We are
offer the community:
- An application for Connected TVs that blends broadcast television with a personalized and ad-supported video streams offering premium content on the Big Screen. While watching linear television through TV-TWO, the video stream can be accessed anytime by pressing Enter on the remote control. The application establishes a new standard for TV advertising. Consumers are empowered to share data with advertisers on their terms. Advertisers can utilize user data and usage insights to reach consumers with more personalized and relevant messages that result in higher user satisfaction and return on ad spend.
- The Token for Television (TTV), a token that administers the exchanged value between consumers, content providers and advertisers. Advertisers give tokens to users for watching and sponsored videos and sharing anonymous user data. Content Providers get tokens and insights from users for offering premium video content. Consumers accumulate tokens that they can store in their wallet and offer on exchanges.
We aim to establish a direct relationship between consumers, content providers and advertisers (see Figure 1). The individual players are empowered to pursue direct interactions on the blockchain, decentralizing the ecosystem as well as disarming oligopolistic TV networks, broadcast providers and tech giants, as they are actively hindering open innovation. In section A.1, we validate our claim that TV networks are organized as oligopolies. Based on learnings from the programmatic advertising space that is plagued with fraud, limited viewability and brand safety issues, we will leapfrog TV ahead by building transparency right into the core of the model.
- Get to use a platform that blends linear TV with a personalized video stream curated by a supervised learning algorithm, enabling more organic content variety and relevance without having to pay a monthly subscription fee
- Experience the freedom to skip videos and ads as well as the chance to select ad frequency
- Receive rewards for watching relevant sponsored messages as well as sharing anonymous data with advertisers through the TTV
C. Content Providers
- Receive the chance to generate reach on television sets without having to sign a contract with a TV network, giving small creators that focus on quality videos equal share of voice as determined by watch statistics instead of clicks
- Get full transparency on watch statistics for their videos without having to trust a single centralized platform
- Can refinance their content more easily by profiting from high media spends that go towards TV
D. Advertisers
- Receive targeting and attribution features as well as the automated media bookings on TV that they know from digital advertising
- Get per user reporting on ad engagement and organic video context without falling victim to fraud or non-transparent KPI reporting
- Can address users on the basis of their first-party data without having to hand over data to TV-TWO or a third-party
We encourage direct interactions between consumers, content providers and advertisers
Consumers
Get to use a platform that blends linear TV with a personalized video stream curated by a supervised learning algorithm, enabling more organic content variety and relevance without having to pay a monthly subscription fee
Experience the freedom to skip videos and ads as well as the chance to select ad frequency
Receive rewards for watching relevant sponsored messages as well as sharing anonymous data with advertisers through the TTV
Content Providers
Receive the chance to generate a TV network, giving the creator a focus on voice videos
Get full transparency on watch statistics for your videos without having to trust a single centralized platform
Can refinance their content more easily by profiting from high media spends that go towards TV
Advertisers
Receive targeting and attribution features as well as the automated media booking on TV that they know from digital advertising
Get per user reporting on ad engagement and organic video context without falling victim to fraud or non-transparent KPI reporting
Can address users on the basis of their first-party data without having to hand over data to TV-TWO or a third-party
The combination of Smart Contracts and State Channel Technology builds a trustless and scalable solution
We redistribute the $ 180 billion television ad cake of networks and broadcasters
Get to use a platform that blends linear TV with a personalized video stream curated by a supervised learning algorithm, enabling more organic content variety and relevance without having to pay a monthly subscription fee
Experience the freedom to skip videos and ads as well as the chance to select ad frequency
Receive rewards for watching relevant sponsored messages as well as sharing anonymous data with advertisers through the TTV
Content Providers
Receive the chance to generate a TV network, giving the creator a focus on voice videos
Get full transparency on watch statistics for your videos without having to trust a single centralized platform
Can refinance their content more easily by profiting from high media spends that go towards TV
Advertisers
Receive targeting and attribution features as well as the automated media booking on TV that they know from digital advertising
Get per user reporting on ad engagement and organic video context without falling victim to fraud or non-transparent KPI reporting
Can address users on the basis of their first-party data without having to hand over data to TV-TWO or a third-party
The combination of Smart Contracts and State Channel Technology builds a trustless and scalable solution
We redistribute the $ 180 billion television ad cake of networks and broadcasters
Crowdsale
We will use the new and
improved standard crowdsale of the Interactive Coin Offer (ICO) to ensure a
more equitable and transparent task process.
Token distribution
The Token for Television (TTV) will be distributed as follows:
- Available for Purchase: 500,000,000 Tokens for Television will be available for purchase. In relative terms, 75% of all tokens will be sold to the public during the crowdsale
- Team: 15% of the available tokens will be retained by TV-TWO. The tokens are vested over three years.
- Supporters and Advisors: 6% of the available tokens will go to supporters and advisors of TV-TWO
- Campaigns: 4% of the available tokens will be granted to supporters that have participated in the Bounty and Marketing Campaign
- Market Maker: Any ETH committed beyond 90% of the hard cap will be locked for two years in a smart contract. The smart contract stabilizes the price of the TTV by automatically purchasing back tokens, should the market price drop below the issue price
- Unsold tokens will be burned More tokens will not be created in the future
Allocation of funds
The funds collected in the crowdsale will be used as follows:- Engineering and Development: 60% of the funds will be used to sustain and grow the Engineering team in order to accelerate development of the TV-TWO application and its interaction with the decentralized TTV ecosystem
- Marketing: 14% of the funds will be used to grow the user base of TV-TWO with both promotional efforts and TTV incentives
- Partner Engagement: 6% of the funds will be used to acquire content and advertising partners that commit to jointly grow the TTV ecosystem
- Legal and Administration: 10% of the funds will be used to cover legal and administrative costs associated with running TV-TWO
- Contingency: 10% of the funds will be set aside for unforeseen developments
Unsold tokens will be
burned. The tokens of the team are vested over three years. Any ETH committed
beyond 90% of the hard cap will be locked for two years in a smart contract.
The smart contract stabilizes the price of the TTV by automatically purchasing
back tokens, should the market price drop below the issue price.
Interactive Coin
Offering
The
Interactive Coin Offering (ICO), was first proposed by Vitalik Buterin and
Jason Teutsch in order to turn crowdsales into a game of perfect information.
They take the uncapped model and propose the following rules:
Ø Participants in the
crowdsale submit both a bid and a maximum sale valuation at which they are willing
to participate
Ø If the sale amount reaches
the maximum sale valuation, the participant's bid is canceled and the
contribution is refunded
Ø If they so choose, the
participants have the possibility to withdraw their bid from the sale until a
withdrawal lock period is reached
Ø A progressively decreasing
discount is given at the start of the sale in order to motivate early
participation
Ø
Individual buyers may place multiple bids at different valuations
Frequently Asked Questions
1. How is the Token for Television (TTV) structured?
The Token for Television is an ERC20 token that is divisible to 18 decimal places.
2. How do I participate in the crowdsale?
Please subscribe to our newsletter on https://tv-two.com to receive a video before the start of the crowdsale that describes the process of purchasing tokens in detail.
3. Can other cryptocurrencies or fiat be used in the decentralized television ecosystem?
Transactions between advertisers and users as well as between users and content providers are always tied to the Token for Television (TTV). Other cryptocurrencies and fiat can not be used to exchange value between market participants. Advertisers have to acquire TTV during the crowdsale or on exchanges in order to sponsor messages. This fact will sustainably protect the value of the Token for Television.
4. Will additional TTV be issued after the crowdsale?
No additional TTV will be issued after the crowdsale. We will make the Smart Open source ecosystems for open source operations. This way, participants are able to validate this claim.
5. How is your crowds different from other ICOs?
We will employ the new and improved crowdsale standard of the Interactive Coin Offering as proposed by Jason Teutsch and Vitalik Buterin. The Interactive Coin Offering will ensure perfect information during the crowdsale and a fairer mode for assigning tokens to contributors.
6. What sets the Token for Television apart from the Basic Attention Token (BAT)?
Both the Basic Attention Token and the Token for Television are transnational units for advertisers, content providers and consumers. While the team behind the BAT concentrates on managing this triangular relationship on the blockchain for desktop and mobile devices, we work on the Television ecosystem. A market that is equally large, but much less digitized. In contrast to BAT, we believe that the consumer should be able to sell the tokens he or she acquired through the application in order to monetarily profit from the transaction. This will increase the velocity of the TTV and strengthen our token economy. On the topic of privacy: While we personally sympathize with BAT's focus on protecting personal data of users, we feel that it is wrong not to provide market participants with the
chance to opt-in to data sharing that improves relevance of sponsored videos and increase the utility for advertisers, content providers and consumers. Despite the differences, we feel that the BAT team and we are fighting the same battle: for a better user experience, more quality content and higher relevance. Therefore, we want to ask supporters of BAT and those who were looking to participate in their crowdsale to consider TV-TWO.
Team
Jan Phillip Hofste, Co-Founder TV-TWO, Industrial Engineer. Distributed Systems, State Channels, Semantic Web.
Experience: Chief Product Officer at Minodes (Telef'onica Next Company).
Philipp Schulz, Co-Founder of TV-TWO, Entrepreneur. Communications, Sales, Partnerships.
Experience: Lead Business Development at Minodes (Telef'onica Next Company).
Nicolas Schnorpfeil, Chief Financial Officer, Economist. Quantitative Finance, Token Economy, Game Theory.
Experience: Finance Student at University of St Andrews.
Jonas Schmidt, Head of Business Development, Strategist. Strategy, Operations, Exchange Management.
Experience: Intl. Management at Bocconi, Strategy & PWC
Rodrigo Acosta, Blockchain Developer, Supporter.
Experience: Bitcoin Core & Open Asset Protocol.
Joschka Kintscher, Software Engineer and Crypto Investor, Supporter.
Experience: Software Engineer at Harvest.
Michael Brand, Back-End Developer, Supporter.
Experience: Mathematics at Berlin Institute of Technology.
Dave Barton, Startup & Cryptocurrency copywriter, Supporter.
Experience: Founder / Lead Writer at Startup Copy Guy.
David Ben Kay, Governing Board of Ethereum (2016), Advisor.
Experience: Experience: General Counsel Microsoft (China), Pundi X ICO.
Tim Wegner, Tech Entrepreneur & Angel Investor, Advisor.
Experience: Physics at Imperial College and MIT, McKinsey.
Phillip Nunn, CEO at The Blackmore Group, Advisor.
Experience: Blockchain & Crypto Specialist, Public Speaker.
John Patrick Mullin, FTC Asian Regional Director, Advisor.
Experience: Investment Banker, Speaker, trade.io ICO.
Simon Cocking, Editor in Chief at Cryptocoin.News, Advisor.
Experience: Mentor & Advisor in 20+ Successful ICOs.
Jason Butcher, COO Coinpayments & Founder of Parallel Payments, Advisor.
Experience: Blockchain Association, Lydian ICO, Pindify ICO.
Tom Budd, Blockchain Consultant & Keynote Speaker, Advisor.
Experience: Booz Allen Hamilton, ICO Betrium, e-Chat ICO.
Oliver Laurence, Strategy Expert & Startup Mentor, Advisor.
Experience: Block 512, Crypto20 ICO.
Arthur Zubkoff, FinTech & Marketing Consultant, Advisor.
Experience: Banking, Crypto Investor, UTRUST ICO.
Tobias Schulz, Blockchain Investor at High-Tech Gr¨underfonds, Advisor.
Experience: Goldman Sachs, JPMorgan, Zalando.
Kai Rieke, Marketing Director at Project A Ventures, Advisor.
Experience: MD Affinity (IPO), Altcoin Investor.
And Biton, Co-Founder Gimli, Advisor.
Experience: Token Economics, ICO Campaigns.
for more information click the link below :
website : https://tv-two.com/
Whitepaper : https://tv-two.com/TV_Whitepaper.pdf
twitter : https://twitter.com/tvtwocom
facebook : https://www.facebook.com/tvtwocom
Telegram : https://t.me/tvtwocom
Medium : https://medium.com/tvtwocom
